Soft Serve Social are a collective of artists, architects and designers based in Te Whanganui-a-Tara. Yuri Takemoto, Moana Williams, Kitty MacIntyre-Hyatt, Florence Collins Caballero, Bonnie Chen and Annie James all care deeply about creating spaces for comfort, joy and community in the urban environment. They believe that collective experiences have the power to break down social barriers that prevent people from interacting in public space. And above all else, they value the power of play. Born out of different creative and cultural disciplines, Soft Serve Social cares deeply about the ‘soft infrastructure’ of urban environments.